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The Fourth Industrial Revolution.

Ubiquitous, mobile supercomputing. Artificially-intelligent robots. Self-driving cars. Neuro-technological brain enhancements. Genetic editing. The evidence of dramatic change is all around us and it’s happening at exponential speed.

– World Economic Forum

The e-commerce scene.

  • Over 60% of internet traffic is on mobile devices;
  • € 602 billion in European e-commerce sales expected in 2017;
  • PWA (Progressive web app) performs as better as a native App;
  • Omnichannel shopping presents a dramatic shift in how we think about retail;
  • Over 40% of people say they prefer to complete their entire shopping journey on mobile, from research to purchase;

think with Google

Ecommerce Foundation